Brick and Click: Definition, Examples, Benefits and Tips

Nowadays, many companies are trying to shift from physical stores to online platforms as many needs can be met through the Internet. For instance, the brick-and-click business combines traditional business elements with online business. 

By implementing such a business model, companies can take advantage of the trust and convenience of physical stores while maximizing online platforms' potential reach and efficiency. 

Thus, we can say that brick-and-click business offers a more convenient way for businesses that want to go digital. This article will discuss the definition, examples, benefits, and tips for this type of business. To better understand this term, check out the full explanation below.

What Is Brick-and-Click?

In a business context, it is slightly different from the brick-and-mortar model. They offer different approaches to the sales process and the consumer experience. 

Brick-and-click, also known as click-and-mortar, is a business model that allows consumers to purchase goods over the Internet with the convenience of picking them up at the physical location where they are sold.

Brick-and-mortar, on the other hand, offers a traditional shopping experience where consumers select, purchase, and pick up goods directly in a physical store without the involvement of the Internet. 

While click-and-mortar has proven to be more convenient in the digital age, brick-and-mortar still has its place, especially for consumers who prefer the experience of shopping in a physical store. 

Understanding these two business models can help companies adapt their sales strategies to meet the preferences and needs of today's consumers.

Brick-and-Click Examples

It is a business model in which companies integrate online and offline channels to provide customers with a better shopping experience. One example is the "click and collect" service. This allows consumers to order goods online and pick them up directly from the retailer's physical store. 

Another example of it is some fast food retailers that allow customers to order food through a website or mobile app, and then pick up their order at a specific store at a specific time. By using omnichannel strategies, retailers can offer customers more choice, flexibility, and convenience, while increasing customer relationships and the number of transactions.

5 Business Advantages of Brick-and-Click

This type of business offers many significant and promising benefits. Here are some of the advantages you need to know.

1. Low Operating Costs

One of the main advantages of a click-and-mortar business is low operating costs. This is due to lower employee salaries, inventory, advertising, and distribution costs compared to a brick-and-mortar business. Therefore, the capital required to start this business is also minimal.

2. Build Trust

Click-and-mortar businesses also have the potential to increase trust, be it from consumers, other businesses, employees, or other related parties. 

In addition, the development of social networks through the Internet allows business relationships to feel closer, while the ease of communication provided by the Internet ensures that good relationships can be well maintained and uninterrupted.

3. Reach a Wider Market

The click-and-mortar strategy allows companies to reach a wider market compared to conventional brick-and-mortar businesses. With a website, companies can reach out to customers in different geographical areas, helping them expand their customer base beyond the local area.

4. In-Depth Product Information

The approach allows customers to search for products online before seeing them in person at a physical store. This helps customers become more informed about the product and allows them to know exactly what they are going to buy before making a purchase.

5. Flexible Transaction Options

This approach gives customers the choice between the convenience of fast online transactions and traditional face-to-face customer service. This allows customers to choose the method that best suits their preferences and needs, increasing the flexibility of their shopping experience.

Tips for Running a Brick-and-Click Business

Now that you understand the definition, examples, and benefits, you need to know some tips that can make the business run smoothly. Here are some tips you can follow:

1. Preparing the Website

The first step in starting this business is to prepare a website as an online business place. Collaboration with marketplace sites can also increase the visibility and sales of your products.

2. Managing Inventory Wisely

Make sure you have enough inventory to fulfill consumer demand both online and offline. Additionally, you can limit the number of products sold online to avoid customer disappointment and ensure availability.

3. Utilize Marketing Resources

The success of this business is highly dependent on the effectiveness of marketing activities. By making the most of your marketing resources, you can increase brand awareness and attract new customers.

4. Utilizing Technology

Using sophisticated and powerful technology can help improve the efficiency and productivity of your business. Make sure you are using the right technology to support your business operations and development.

In the fast-growing business world, running this business model is a smart move for entrepreneurs who want to optimize profits from both the online and offline worlds. 

By combining the benefits of online and offline channels, businesses can reach a wider market, increase customer confidence, and optimize operational performance. To ensure the success of this business model, it's important to have the right strategy in place. 

This is where VISUWISU comes in as a partner to help you grow your business. VISUWISU offers a range of creative asset services that can help boost your business's online presence. For example, graphic design for social media content, promotional video creation, and attractive website development. 

So if you're looking to maximize the potential of your business model, don't hesitate to contact VISUWISU today. Together we can take your business to the next level in this digital age.