Digital Brand Guideline: Why Is It Important for Your Business?

A digital brand guideline helps your team apply identity across all digital assets. Initially, these principles were presented as printed documents or books. However, many businesses have transitioned to a digital approach.

In this article, you will learn about digital brand guidelines, how to create them, and their aspects.

What Is Digital Brand Guideline?

Digital brand guideline is a reference to ensure brand consistency in the digital world. It includes visual and communication guidelines for internal and external teams responsible for creating digital content. This guide is highly recommended for businesses expanding across various digital platforms.

Why Is Digital Brand Guidelines Important?

Digital brand guidelines are essential for businesses across all sectors to maintain consistent branding across different media and platforms. Here are several reasons why adopting a digital brand guide is necessary:

1. All Branding Elements in One Place

A digital brand guideline brings all branding elements into a single which accessible document. When your team is working, everyone can quickly reference the guidelines, ensuring consistency in understanding and applying the brand elements.

2. Easy Access

Since it is a digital document, anyone who needs information on corporate branding can easily access it from anywhere, anytime. No need to print or transfer files repeatedly, your entire team can refer to this digital guide when starting a project.

3. Cost-Efficient

Creating a digital brand guide helps companies save costs on printing and distributing physical copies to all team members.

4. Easily Updated

Another advantage is that it is easy to update, If there are changes such as logos or colors that must be informed, the company only needs to update this guide. No documents need to be printed or redistributed.

Key Elements in a Digital Brand Guideline

Before creating your digital brand guideline, it’s important to know what should be included. Here are some elements you need to know:

1. Brand Vision and Mission

Brand vision and mission explain why your business exists, while vision explains where the business is headed and how to achieve it.

2. Value Proposition

Your brand’s value proposition should clearly state what sets your business apart from competitors and why customers should choose your products or services.

3. Core Values

Brand core values are principles of your company’s culture. These values guide how you recruit, promote, and reward employees, as well as how you build trust with customers.

4. Voice and Tone

This guide explains the voice or tone used in communicating the brand. You should have a consistent tone across different platforms, including social media. So, it becomes a social media guideline you need to pay attention to.

5. Visual Identity Guidelines

Last but not least, Don’t forget to include visual branding guidelines aspects such as colors, typography, and logo. These guidelines should be adaptable to various formats, both digital and print while considering necessary modifications.

Visual Elements in a Digital Brand Identity Guideline

One of the elements mentioned earlier is visual identity guidelines. What are the visual identities that you need to build? Here are some of them:

1. Logo

The logo is the most important element of brand identity. In this guide, a company should have rules of use, including the minimum size, spacing, color variations, and formats allowed.

2. Typography

Typography is the typeface and font size used for all corporate communications. Besides, Consistent using typography will strengthen visual identity from the customer's perspective.

3. Color Palette

Color is also another important element in branding. This guide contains an official color palette that should be used in all digital materials, to ensure visual consistency and appropriateness.

4. Icons

In addition to logos and colors, this visual identity should regulate what icons are used in branding designs. This ensures that icons are consistently applied, for a good visual identity.

Tips for Creating a Digital Brand Guideline

After knowing the importance of using a digital brand guideline, you can read these tips to understand how to create one below:

• Consistency in Content Creation: All elements from logo to voice should be in one clear and structured guide to be consistent in creating content.

• Consider Your Audience’s Needs: Customize the guide to be relevant to the various teams that might use it.

• Regular Updates: Over time, branding elements may need to be updated. Make sure to keep the guide relevant to these changes.

That's a discussion about digital brand guidelines. The digital transition certainly makes it easier for you and your team to align your insights on branding.

To build a strong business brand, You can collaborate with professional partners to create an effective branding strategy. VISUWISU, as your creative digital asset partner, is ready to support all your business's visual branding needs. 

From graphic design and creative videos to copywriting, our experienced team offers the best solutions to enhance your brand’s presence on Instagram. Contact VISUWISU now to discuss your business’s branding strategy!