Digital Data: Definition, Function, and Advantages

As business develops, companies surely have various data, from customer data, sale data, to financial data. Appropriately managing data can provide information to help you understand your position and business objectives. 

In general, the type of data used is digital data. It is a combination of binary 1 and 0, representing information like audio, video, and text. Then, what is digital data and what are the benefits? Learn more in this article!

What Is Digital Data?

Data is information presented in certain formats, such as number, text, particular symbol, or a combination of the three, and obtained from real cases. It does not give much information directly at first; therefore, you must manage it for further vivid and structured results. 

In addition, data includes various file types or information, such as audio, pictures, and so on. The advantage is that it has the ability to manage a large amount of data rapidly, accurately, and efficiently. It also needs a smaller storage space. However, it may not show patterns, textures, or shapes vividly. 

Differences between Digital Data and Visual Data Based on the Functions

After understanding the definition, now let’s dig deeper into the functions, benefits, and differences with visual data. Digital and visual data correlate to each other in terms of information presentation. Yet, they have significant differences which you can learn below. 

1. The Function of Digital Data

This data serves various functions that can help you in many aspects of your business, such as:

Website Management

Digital data, such as traffic data, can help increase the website's performance because you can monitor how many people are visiting your website. 

In addition, you need more than just traffic data to elevate your website’s performance. Here is some data that you might need to maintain website performance. 

• Page view

• Visitor data

• Traffic

• Session 

• Traffic by device

• Traffic by channel

• Interactions per visit

• Time on page

Lead Magnet

When visual data can help you to attract readers or target markets, digital data focuses on the business itself. 

You can benefit from this data to attract potential customers through these data sources:

• Submission

• Call to Action

• Conversion rate

• Popup conversion rate

• Leads to close ratio

• Marketing qualified lead

• Free trial conversion rate

Email Marketing Strategy

There are various data helping you to analyze how effective your email marketing is. Below are the data matrixes you should consider:

• Click-through rate

• Pen rate

• Bounce rate

• Open device

• Unsubscribe rate

Social Media Content Strategy

For content creators using social media, you should know some data that can help you enhance your social media performance, such as:

• Subscribers

• Followers

• Engagement rate

• Share

E-Commerce

Data for e-commerce can help you create a promotion plan, build more strategies, and make appropriate business decisions. Below are data that are advantageous for e-commerce:

• Shopping cart abandonment rate. This data includes shopping lists created by users but not followed by checkout, only in the form of shopping baskets.

2. The Function of Visual Data

Visual data like pictures play a significant role in presenting information clearly so that you can understand better. The use of visual data can enhance the audience’s understanding of information compared to reading a text. 

Therefore, visual data can help your business in terms of educational or promotional purposes. In detail, here are the benefits of visual data you should know. 

Data Understanding

Visual data presents information vividly and effectively. Photos and pictures can give you a clearer understanding than textual information. If the audiences have trouble understanding the information, visual data will be a great help. 

Increasing Positive Response

Visual data also increases product or service value by giving clearer information. Therefore, you can boost the audience’s positive perspective towards the product or service. 

Operational Understanding

Visual data can improve the efficiency of business operations because visual aids can shorten the time spent conveying information, including marketing strategies in a business. With clear visualization, understanding of business operations can be significantly improved.

Those are the explanations about digital data that can optimize your business more. Both digital and visual data have a critical role in growing your business. 

As mentioned above, the visual data created must assist the audiences in understanding the information. Regarding this, you can entrust it to VISUWISU.

VISUWISU can help create visual assets for businesses. So, don't hesitate to contact VISUWISU for your creative and visual business needs, and get the best offers from us!