10 Recommended Fonts for Your Business Logo

Hi Volks, in this article, we will discuss the fonts for logo that designers should consider.

In the design field, fonts used for logos play an important role. Fonts are more than just letters, they can carry the brand's identity and characteristics.

Therefore, selecting logo fonts should not be reckless, because it must be based on brand values. Choosing the right font for a business logo is difficult, as many factors need to be considered, such as suitability, legibility, flexibility, and many more.

Here are 10 font recommendations for logos, along with the characteristics and which type of logo fits the sort of letter.

1. Helvetica

Helvetica is one of the most popular font collections of sans-serif designs. 

You may know that  Sans serif is a type of font that doesn't have a serif or a hook at its ends, whereas the serif type is the opposite. 

Helvetica fonts have clean, simple, and easy-to-read characteristics. Helvetica suits for technology-focused, modern, or minimalistic corporate fonts for logo.

Figure 1: Helvetica font.

Major brands like American Apparel, Caterpillar, Fendi, Jeep, NBA, Subway, Target, and WhatsApp also use this font.

2. Futura

Next, you can consider using Futura as an alternative fonts for logo. This font is categorized as sans-serif and has a strong, modern, and futuristic aesthetic.

This font is suited for corporate logos that engage in technology, innovation, or similar subjects.

Figure 2 - Futura Font.

If you want to know the application of this font, check out the renowned brand that uses it below:

• Cisco.

• Dolce & Gabbana.

• FedEx.

• Gillette.

• Omega.

• PayPal.

• USA Today.

• Nike.

• Red Bull.

• Supreme.

• Domino's.

3. Avant Garde 

If you want to create a one-of-a-kind logo, you must know Avant Garde font first. Avant Garde is a sans serif font with unique, expressive, and visually appealing characteristics.

Figure 3 - Font Avant Garde.

This font suits for corporate logos oriented toward creativity, art, or fashion. It's no surprise that many famous fashion brands use, such as:

• Adidas.

• Calvin Klein.

• Billabong.

• New Balance.

• and others.

4. Myriad

Are you searching for various fonts for logo? Myriad might be the best option. Myriad is a sans-serif font designed by Robert Slimbach and Carol Twombly in 1992.

This font's characteristics are balanced, elegant, and professional. This set of letters will perfectly fit those values if you want to create the best logo for a luxurious professional business.

To get an overview of how this font looks on the logo, here are some examples:

Figure 4 - Group of logos using Myriad fonts (Adobe, Roll Royce, Visa, and LinkedIn).

5. Gotham

Volks should be familiar with Gotham font, created by Tobias Frere-Jones in 2000 in addition to four font logo suggestions mentioned earlier.

Figure 5 - Gotham font.

This font has strong, rigid, and masculine characteristics. Because of its characteristics, Gotham suits corporate use for logos with urban, sporty, or masculine values. 

Here's a list of well-known brands that also use Gotham on their logo:

• DC Comics.

• HTML.

• TGI Fridays.

• Spotify.

• Discovery Channel.

6. Univers

Univers which is a sans-serif font designed by Adrian Frutiger in 1957, is also ideal for your logo.

Figure 6 - Univers font.

Like its name, this font has features that are versatile, flexible, and easy to read. Thus, the Univers is suitable for corporate logos in various industrial sectors.

Here's an example of a brand that uses this font on its logo:

• eBay.

• UNICEF.

• Swiss.

• Western Union.

7. Eurostile

Up next is a Eurostile with modern, slim, and futuristic characteristics but remains clean, clear, and versatile.

Figure 7 - Eurostile font.

This font is often used for logos due to its geometric simplicity, which makes it easy to read or recognize.

In addition, these fonts can be used in a wide range of visual designs, including logos, headlines, or corporate designs.

If you want to use these fonts for logo, choose the right Eurostile font family, because it comes in several versions, such as italic, bold, and regular.

8. Avenir

If you're looking for fonts for logo that highlight the modern value of minimalism, then Avenir is the best font you can use.

Avenir is a collection of sans-serif letters designed by Adrian Frutiger with characteristics of elegance, minimalism, and modernity.

The name Avenir is derived from the French word for future, reflecting the company's futuristic and modern character. To learn more about it, here are some of the brand logos that use this font:

Figure 8 - Brand logo using Avenir font (aol, Black & Decker, and Toyota)

9. Gill Sans Std

Gili Sans Std is one font that is popular and used in the design field for a variety of purposes. Does Volks recognize it?

Gill Sans Std is a collection of sans-serif letters designed by Eric Gill in 1928. This font's classic and elegant characteristics make it ideal for brands presenting luxurious, classy, and professional images.

Furthermore, this font has high readability, even if it's shrunk. Thus, using this font for your logo can increase the readability value of the text to the audience.

Figure 9 - Font Gill Sans STD.

10. Optima Roman

Last but not least is Optima Roman, with elegant and balanced characteristics that are perfect for the logo.

This font should be your first choice when creating a classic and elegant logo. This type of serif font is not only suitable for logos. Still, it can also be the ideal choice for corporate business design.

Figure 10 - Optima Roman font.

Those are a few fonts for logo that we can recommend to you, Volks. Remember that the right fonts can help you create attractive, easy-to-read, and unforgettable logos.

Therefore, you need to study the brand value first to choose the best font for the logo you're working on.

Do you own a business or brand and need help with logo creation and font selection? VISUWISU is ready to help!

We can make creative ideas into branding strategies through creative work and make it happen! Let's discuss your business needs in detail and contact VISUWISU to provide you with the right solutions!