How to Choose a Name for Your Brand in 9 Easy Steps

One of the essential elements in building a strong brand identity is having an attractive and memorable name. Choosing the right brand name is not easy, but with careful strategy and consideration, you can create the perfect name for your business.

To learn how to choose a name for your brand, read this article to the end!

How to Choose a Name For Your Brand

Choosing a good brand name is a crucial step in building a business. An attractive and memorable brand name will help your business stand out amid fierce competition. Here is the brand naming strategy you should know:

1. Understand Your Business Values

The first step of how to choose a name for your brand is understanding your core values and the uniqueness of your business. What makes your business different from competitors? What message do you want to convey to customers? The answers to these questions will help you choose a brand name that reflects your business identity.

2. Research Competitors

The second step of how to choose a name for your brand is studying your competitors' brand names and finding out what makes them successful or unsuccessful. Avoid choosing a name that is too similar to your competitors and try to find a unique and distinguishable name.

3. Understand Your Target Market

An important step of how to choose a name for your brand is understanding your target market. Who are you trying to reach? What are their demographics, preferences, and needs?

Here are some things to consider in understanding your target market to find an appealing brand name:

• Identify demographics: Age, gender, education, location, and income.

• Study needs and problems: What are they looking for from your brand?

• Understand preferences and habits: How do they seek information and shop?

4. Choose Words Relevant to Your Business

The next step of how to choose a name for your brand is selecting keywords relevant to your business. This is an important step in creating a strong and memorable brand name. These keywords should reflect the main products or services you offer.

For example, if your business is in the creative field, you can use the following keywords:

• Design: Creative, visual, aesthetic, art, graphics, logo, illustration, branding.

• Writing: Words, story, book, article, blog, script, journalism, copywriting.

• Fine Arts: Painting, sculpture, installation, mixed media, contemporary, abstract, realism.

• Music: Melody, harmony, rhythm, lyrics, instrumental, vocal, genre, band.

• Film: Cinematography, story, acting, directing, animation, documentary, fiction.

• Photography: Light, composition, moment, portrait, landscape, nature, fashion.

5. Explore Vocabulary from Various Languages

The next step of how to choose a name for your brand is exploring vocabulary from different languages and their meanings. Choosing the right brand name is not just about aesthetics, but also about meaning. You can explore vocabulary from various languages to find words that reflect the essence of your brand and have positive meanings relevant to your business.

6. Try Combining Syllables or Words

One way to create a unique and attention-grabbing brand name is by combining relevant words or syllables associated with your business. This creative method can help you build a strong and memorable identity.

7. Check Brand Name Availability

To check the availability of a brand name, you can take the following steps:

• Online Research: Use search engines like Google to look up the brand name on various platforms, such as websites, social media, and marketplaces.

• Trademark Status: Visit the Direktorat Jenderal Kekayaan Intelektual (DJKI) website to check the trademark status of the brand name.

• Legal Consultation: Consult with an intellectual property lawyer to ensure the brand name is free from copyright or patent infringement.

8. Ensure No Domain or Username Is Using the Name

Choosing the right brand name is a crucial step in building a strong online business identity. In addition to ensuring the brand name is unique and free from copyright, you also need to check its availability for domain and social media usernames.

Having the same domain and username as your brand name will make it easier for customers to find your business online, including on your website, email, and social media. Moreover, consistent brand naming across various online platforms builds a professional and cohesive brand image.

9. Register Your Brand Name

After finding a unique, appealing brand name that aligns with your business character, the final step of how to choose a name for your brand is to register the brand name. You can register with the DJKI online through their official website.

To register your trademark, you need to provide documents such as a registration form, identification card, and proof of payment. The registration fee varies depending on the class and type of trademark you are registering.

By registering your brand name, you can protect your business from piracy and ensure full rights to use the name for business purposes.

Tips for Creating a Brand Name

After learning how to choose a name for your brand, you should also pay attention to these aspects to avoid mistakes when choosing the name. Here are five things to consider:

• Flexibility: Avoid names that are too specific and rigid, as they can limit opportunities for future growth. Choose a flexible name that can be adapted to various products, services, or markets.

• Ease of Pronunciation: Ensure the brand name is easy to pronounce and remember for your target market.

• Copyright: Conduct thorough research to ensure the brand name does not infringe on the copyrights or trademarks of others.

• Length of the Name: Find a balance between names that are too long and too short. If it’s too long, it will be difficult to remember. If it’s too short, it may not be impactful.

• Meaning: Consider the meaning and connotations of the brand name in different languages and cultures. Avoid names that have negative meanings or are inappropriate for your target market.

In addition to choosing a name, you also need to pay attention to the brand's visual identity to showcase your brand's identity effectively. Designing visuals for a brand is not easy, but you can trust VISUWISU as a provider of creative digital assets for your brand.

From logos, graphic designs, ad designs, motion graphics, creative videos, to copywriting, everything can be handled by the experienced team at VISUWISU.

Don't hesitate to contact VISUWISU to consult about your business's visual and creative needs now!