This article will discuss the types of logos and their functions for business.
Get to Know Logo Types and Their Function for Business
A logo functions as a visual representation that becomes the identity of a brand or business. Check out the types and functions in this article!
A logo is a visual representation of an organization, group, or individual, to communicate business messages and support its identity. Hence, the process of making it must be done carefully since a well-made logo will reflect a positive impression on the entity it belongs to.
Amidst the many options and variations of logo designs available, it can be difficult to determine the right first step in the process of creating a logo that suits your brand. Not all logos have the same design and characteristics. There are interesting types of logos for various needs.
So, what types of logos are most suitable for your brand? Check out the following article to understand more about some best logo types!
Types of Logos
A logo is an image, symbol, or text used to describe the identity of a product, or company. Then, what are the logo types you need to know? Check out below.
1. Wordmark Logo
A wordmark is one of the logo types that consist of text or letters that describe the business name, such as Fujifilm, CNN Indonesia, Coca-Cola, and Google. This type of logo is more suitable for businesses with short and unique names than businesses with long names.
The harmony of typeface and color choice is essential in a wordmark to capture the essence and characteristics of the business. However, if not carefully designed, wordmarks can look generic and easily forgettable.
2. Lettermark Logo
The lettermark logo type focuses on typography and uses only letters, usually the initials of the brand. Examples of this type of logo include HBO, HP, and BBC. Some logos are single letters that tend to be minimalistic like Netflix and Facebook.
The lettermark logo is a great choice to simplify logo design, especially for businesses
with long names. When designing this logo, there are several design aspects to consider so that your logo is easily recognizable.
In creating it, you can use different colors, vary text sizes, or add shape or line elements. This aims to give character to your lettermark logo.
3. Abstract Logo
The next type of logo is the abstract logo type. Unlike the easily identifiable image logo types such as apples or bluebirds, abstract logo types consist of geometric shapes that are not concrete but reflect the vision and mission of a brand.
You can see an abstract logo example in Pepsi and the flower logo from Adidas. As with all logo symbols, an abstract logo can be an effective logo choice as it can convey the essence of the brand in one concise image.
Despite its simplicity, this logo must be carefully designed to ensure that it remains unique and reflects the brand's message.
4. Pictorial or Symbol Logo
A pictorial logotype, also known as a symbol logo, is a design that visually depicts the name or function of the brand. It can be an icon, an image, or shapes related to a specific thing. For example, the Shell logo uses a shell image and Dropbox uses an open box image.
Therefore, it is important to give a unique touch and add your brand character to the images for branding. However, pictorial logos are just symbols, so they are not recommended for new brands or companies because they are still not widely recognized by the public.
5. Combination Logo
A combination logo is a type of logo that combines elements from a wordmark or lettermark with an image, abstract symbol, or mascot. These combinations can be arranged side by side or combined into a single logo.
You can see this type of logo from brands like Doritos, Dove, Burger King, and Lacoste. With this type of logo, you can make customers associate your business name with the image or mascot used.
6. Dynamic Logo
A dynamic logo is a main logo that can be changed or customized in various ways, such as altering its color while maintaining the same shape. Dynamic logos are usually more suitable for large brands that have a wide scope, target various audiences, or appear frequently in various places.
The advantage of a dynamic logo for your brand is that you don't have to create it from scratch, as time goes by and your brand becomes more recognized, you can add dynamic elements to the logo, such as color gradients or patterns.
7. Emblem Logo
The next is an emblem logo or a logo that combines fonts on a symbol or icon, which is then given a badge or border around it. These logos often have a classic or traditional style, so schools, universities, organizations, or government agencies often choose them.
The automotive industry also tends to favor this type of logo with a classic or retro look, as used by Harley-Davidson, Toyota, and others. Even so, some companies have modernized the look of their traditional emblem logos to keep up with the times.
8. Mascot Logo
The last type of logo is the mascot logo. This one is the right choice if your brand has a story to tell involving a unique character. This mascot can be illustrated as a picture of the ideal customer or aspiration of your brand.
In addition, a mascot can also be a representation of the company's founder or an influential figure in the brand's history. On the other hand, mascots can also be fictional characters that inspire consumer interest and engagement.
Those are the types of logos for branding you can consider. Pay attention to the design in logo making to create the best logo that can represent your brand's personality. Therefore, you need to study the brand value first to determine one of the logo types and the right design.
To make your business seen by more people, you must create a visually appealing logo. Are you a business owner and don't know how to create the right logo? VISUWISU can offer creative solutions that can help logo for branding. Contact VISUWISU and discuss the solutions we can offer for your business.