Examples of Push Marketing Strategy, Social Media Tactics

A business or brand must have an effective digital marketing strategy to compete digitally. Push marketing strategy is one of the digital marketing efforts that is mostly used to deliver products and services value convincingly. An example of push marketing strategy is optimizing social media use and content marketing. 

Then, what is push marketing strategy? It is a form of marketing that brings, introduces, and promotes a product or service to audiences. This approach actively pushes products or services in front of customers openly and broadly, aiming to attract and gain potential customers.

Therefore, you need to learn this strategy to develop more innovative marketing strategies in the future. If you want to know more about examples of push marketing strategy, read this article to the end.

Examples of Push Marketing Strategy

After understanding the definition, you also need to know some examples to grasp this marketing strategy better. Here are the examples in marketing along with their explanations:

1. Display Ads

The first example of a push strategy is display ads. If you often see visual ads appearing on websites, apps, or social media, those are called display ads.

These ads are usually images or short videos designed to catch attention and encourage consumers to take specific actions, such as clicking for more information or purchasing a product.

2. Billboards

The large advertisement boards you often see on highways or busy intersections are billboards. They are frequently used to promote products or services to a large, geographically segmented audience by placing them in strategic locations.

3. Direct Marketing

Direct Marketing is a marketing strategy in which a company sends marketing messages directly to consumers. It can take the form of letters, emails, text messages, or catalogs. This strategy is effective in prompting consumers to take immediate action, such as purchasing a product or subscribing to a service.

4. Video Ads

As the name suggests, video ads are advertisements in video format displayed on digital platforms like YouTube, social media, or websites. Additionally, video ads are often used to convey messages or stories, showcase products, or provide information engagingly and dynamically.

5. Content Marketing

This strategy involves companies creating and sharing relevant and valuable content to attract and retain customers.

Although its main goal is to provide value, content marketing can also be used to indirectly promote products or services. Examples include blogs, articles, infographics, or podcasts that offer useful information related to a product or industry.

The Advantages and Disadvantages of Push Marketing Strategy

Now that you already know the examples of push marketing strategy, let’s dive into the advantages and disadvantages of it. 

Here are the advantages of a push marketing strategy:

• Building Sales Channels. Push strategy is effective in helping the company build sales channels and find the right distributors to promote products.

• Control Over Demand. Companies can better control demand with push strategy, thus predicting product demand more accurately.

• Cost Savings in Production. When demand can be predicted well, companies can save production costs by planning production efficiently.

• Flexibility in Distribution and Promotion. It provides convenience for companies in distributing products and promoting them on various platforms, including print, digital, and television media.

• Increasing Consumer Awareness. With this strategy, consumer awareness of the product can be increased due to its wide reach and high exposure.

• Wide Reach. It can reach many consumers in various regions or market segments, increasing opportunities to acquire new customers.

On the other hand, here are the disadvantages of the push marketing strategy:

• Requires an active and creative sales team. It requires a sales team with high initiative and the ability to creatively distribute promotional content across various platforms. An ineffective sales team can hinder the success of this strategy.

• Higher initial marketing costs. Push strategy focuses more on driving short-term sales rather than building customer relationships and loyalty, so initial marketing costs are often higher. This strategy requires significant resources for promotional campaigns and content distribution, which can make marketing costs more complex and expensive compared to approaches focused on long-term relationships.

Those are the complete explanations of the definition, disadvantages, advantages, and examples.

As mentioned earlier, one example of a push strategy is implementing content marketing. To produce quality content, you need to consider various aspects from ideas to visuals.

This, of course, requires specific skills and a long production time. However, there's no need to worry. You can rely on VISUWISU to create content for your business or brand.

VISUWISU's team of experts experienced in creative and marketing fields is ready to implement various examples of push strategy into your business campaigns. From ideation research to production processes, everything can be tailored to your needs.

Contact VISUWISU now to develop your business by applying push strategy examples!