10 Types of Marketing Videos to Improve Your Promotion

In this digital era, video marketing has become one of the most effective tools for businesses to interact with their customers. With visual content that is easier to understand and more engaging, videos can convey messages more dynamically compared to text.

91% of customers want to see more video content and 86% of marketers use video as a marketing medium. This means that using video can market your brand amidst the massive spreading of videos on social media.

So, learn the types of marketing videos you can apply to your business strategy below.

Types of Marketing Video

Every type of video has a different objective, such as introducing a product, building brand awareness, or increasing customer engagement. Here are the types of marketing videos commonly used by companies.

1. Demo or Tutorial Video

The first type of marketing video is a demo or tutorial video. This strategy allows customers to see how the product works in real-life situations, making them feel more confident to make a purchase. 

Also, Tutorial videos show more expertise and knowledge about the products to increase customer trust in your brand. 

2. Video Event

The second type is a video event. These videos are taken during company events, such as product launches, seminars, exhibitions, or other events.

Other than that, video events expand the reach of your activity to audiences who can’t attend in person.

3. Testimonial Video

The next type is a testimonial video. These videos focus on satisfied customers' experiences and opinions about your product or service. 

Before buying a product, customers trust peer reviews more than direct claims from companies. For that, you can drive more people to try the products or services you offer.

4. Branding Video

A branding video is a type of marketing video to introduce or strengthen brand identity. These videos usually focus on the company's mission, values, and vision, as well as how your product or service can provide solutions.

Therefore, branding videos are often used in long-term marketing campaigns to build strong brand awareness.

5. Education Video

Educational videos are a type of video that provides information or knowledge on a particular topic related to your industry or product. These videos can be tutorials, webinars, or presentations. 

The main goal is to add value to your customers by offering relevant and useful knowledge. With this, you can engage your audience to learn more and increase conversions.

6. Animation Video

Animated videos are videos that use graphic elements and animation to deliver a message. This type of video is effective in helping you explain complex ideas in a simple and easily understood way. 

Animated videos become a platform for illustrating ideas so that content is more creative, interesting, and entertaining.

7. Company Profile Video

Furthermore, a company profile video is a video that introduces the company, including its history, mission, vision and values. It can also include achievements, work culture, products and services.

A company profile video serves as a tool to build credibility and trust, as well as provide your audience with an overview of your company. These videos are commonly used in company websites, business presentations, or recruitment campaigns.

8. Explainer Video

An explainer video is a short video that explains how your product or service works to make it understandable. This video is often used to introduce a new product or explain the key features of an existing product.

In general, explainer videos are presented in an animated format or a combination of visuals and narration.

9. Product Promotion Video

A product promotion video is a video to advertise your product or service to an audience. These videos usually aim to increase sales or draw attention to special offers. They should be shared across multiple platforms, including social media, websites, and email marketing. 

When creating this type of product video, it should be engaging, short and clear, with a call to action to encourage your audience to take a specific action, such as purchasing a product or signing up.

10. Podcast or Interview Video

The last type of marketing video is a podcast or interview video. This video features discussions or interviews with relevant figures in your industry. Podcasts or interviews can be a platform to share insights, tips, and inspiring stories from experts or influencers who influence your field.

Leveraging these types of video marketing can increase the success rate of your marketing campaign. So, don't forget to choose a video format that suits your business goals and target audience to deliver a stronger message.

If you want to deliver marketing videos that are engaging and relevant to your business audience, you might consider working with professionals. VISUWISU is prepared to help you with our Video Production services. 

our creative team is committed to producing videos that meet your business needs, from pre-production to post-production.

Contact VISUWISU now and discuss your creative needs with us!