What Is In-House Marketing and How It Works for Business

Digital marketing strategies offer several business opportunities. To generate rapid business growth, companies need a planned marketing strategy, such as marketing activities carried out by the employees of the company.

This is a marketing activity within a company that focuses on customer satisfaction as the key to increasing sales. By understanding this type of marketing, you can consider the right marketing team options to help your business.

So, what is in-house marketing and how does it work? Check out the full explanation in the article below!

What Is In-House Marketing?

Also known as marketing in-house, it is a marketing activity carried out by an internal team within a company or business. Marketing in-house is a team of different professionals with different skills and expertise to manage all aspects of a company's marketing efforts.

These team members work specifically for the company, focusing on a deep understanding of products, services, and audiences to achieve the company's specific goals and objectives. Typically, this includes several specialized roles such as marketing manager, content writer, graphic designer, SEO specialist, social media specialist, and others.

The advantages are transparency, greater cost-effectiveness, easier collaboration, focused and dedicated team focus, better understanding of the business, and tends to have minimal conflict with external parties.

However, there are also weaknesses in this team. Disadvantages of marketing in-house include limited specialization and diversity of skills, difficulty in recruiting talent, and limited resources for large campaigns.

As a result, companies must carefully consider the pros and cons of each marketing strategy based on business needs and goals.

In-House Marketing vs. Agency, Which Is Better for Your Business?

After you understand what is in-house marketing, you might wonder if it is similar to how a marketing agency works. However, those two differ in some aspects. Marketing in-house is an internal team within a company or business, while a marketing agency is a service provided by an external company.

Marketing in-house teams tend to be more integrated with other departments in the company and have easier control and collaboration. Meanwhile, marketing agencies offer comprehensive services like SEO, PPC, and content marketing tailored to business needs.

So, which is right for your business? The choice between in-house and agency depends on your company's needs and business strategy. Marketing in-house is for companies that want more control, while agencies are for large-scale projects and more complex specific needs.

Marketing in House’s Responsibilities

Now that you understand what is in-house marketing team is and how it differs from an agency, it's time to learn more about its roles in achieving business goals.

The role of the marketing in-house team is to cover various things needed in the marketing process. The duties of the team are as follows.

1. Identify Potential Customer Needs

In the initial marketing strategies, the marketing team usually understands the concept of STP (Segmenting, Targeting, and Positioning) to understand the target market and business position. Understanding potential customer needs is a process similar to conducting market research. This information is used to develop appropriate and effective digital marketing strategies.

2. Study the Products or Services Offered

The next step for internal marketing is to select a product or service that meets customer needs. The internal marketing team must use the results of the previous market research to accomplish this task. They are responsible for creating solutions for customers and pricing products based on market research.

3. Design a Marketing Strategy

This step is considered important in internal marketing tasks because the team must design a comprehensive marketing strategy. This includes market research, product research, and developing effective marketing strategies.

The success of the business depends largely on how well the product is promoted, so marketing teams must capture the attention of potential customers during marketing campaigns.

4. Advertise Business Products or Services

The final step is to conduct advertising and product promotions. The marketing team immediately launches an advertising campaign after determining the product, target market, marketing channels, and message to be conveyed.

The effectiveness of the advertising is measured through monitoring and evaluation during the campaign, for example, by calculating the cost per click, conversion, etc. for advertising on social media.

That's a complete explanation of what is in-house marketing, and how it works. Marketing in-house is a strategy with advantages, disadvantages, and a different way of working from agencies in general.

If your business has time to generate optimal profits, you can use this type of marketing to market the products or services your company offers. However, if you want to carry out a marketing strategy that can save time and operational costs, you can work with professionals like VISUWISU.

VISUWISU can offer creative solutions to help your business be more successful with the help of a team that is ready to help your brand stand out through visual media.

We provide services Creative as a Service to meet your creative needs, including advertising design, video, branding, and motion design. For further consultation about your needs, contact VISUWISU!