What Is Social Media Advertising and Its Benefits For Business

In the digital age, the role of advertising is arguably important in a company's marketing strategy to reach a wider range of consumers.

Advances in technology and changes in consumer behaviour, who more often interact and perform activities using social media, encourage this type of advertising to offer various benefits over traditional advertising.

Social media advertising is a type of advertising that uses various platforms that provide a platform for advertising. In this article, you will find the definition, benefits and examples of it.

What Is Social Media Advertising?

Social media advertising is a paid digital marketing method to promote your brand, product, or content on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others.

It allows companies or individuals to market their products, services or brands to social media users in a more measurable and targeted way.

This makes advertising campaigns more effective and efficient by allowing you to target users based on their demographics, interests, behaviour and location.

What Are the Benefits of Advertising on Social Media?

There are certainly more benefits when using this type of advertising. First, social media advertising benefits in targeting more specific consumers with detailed options such as age, location, behaviour and similar audiences. This makes it easier for you to advertise more effectively and according to your business needs.

The second benefit is broader consumer reach. This marketing strategy allows the brand or product to be seen by more people, considering that most people spend a lot of time on social media.

Third, you can increase sales. Each social media ad must be linked to the landing page of your website or directly to the purchase page. The ease of getting to a website or purchase page through an ad makes consumers more likely to consider your brand when they are ready to make a purchase.

Then, social media can also help build brand awareness if you promote consistently. Building brand awareness is an important step in introducing products to new consumers and reminding existing consumers of your brand's existence.

The last benefit of advertising on social media is the ability to perform advanced analytics and measure the success of the ads that have been placed. Some social media sites have a feature called Insight that displays reports that include interactions, conversions, and other analytics.

This allows you to measure the results of your ads through statistics that show a comparison between this week and the previous week. You can get a complete picture and use it to decide on your next ad strategy.

Example of Social Media Advertising

If you already know the benefits, it would be nice to know the social media that offer advertising services on their platforms. Here are examples of ads on some social media.

1. Instagram

Instagram is one of the social media that has more than 1 billion active accounts every month. As a business owner, you need to take advantage of this opportunity, don't you?

Advertising on Instagram is usually in the form of creative photos and videos that can attract the attention of the audience. Instagram also has three advertising objectives, namely awareness, consideration, and conversions, which can be customized to achieve your desired goals. Instagram social media advertising cost of ads ranges from $0 to $4 per action.

2. Facebook

The next example of social media advertising is Facebook. As the largest social media platform in the world with 2.9 billion active users, many people agree that Facebook is a very influential advertising platform.

With the ability to target different demographics and types of consumers, as well as diverse visual content options, Facebook is a popular choice for advertising. Facebook's advertising features can help increase brand awareness and drive traffic to websites at varying costs, ranging from $0 to $5 per ad action.

3. TikTok

When it comes to social media that has many users of all ages with high engagement in Indonesia, TikTok is the answer. Moreover, if you are targeting young people such as Gen Z, then TikTok can be a great platform to market your brand or product.

TikTok offers 5 types of ads, namely In-Feed Video in the For You Page (FYP) section, Brand Takeover, Hashtag Challenge, Brand Augmented Reality (AR) and Top View.

4. YouTube

If your campaign or advertisement is more about raising awareness and engaging people, you should consider advertising on YouTube. The number of YouTube users in Indonesia reaches approximately 139 million people. The majority of YouTube users are millennials, especially males.

However, the percentage difference with older age groups is not very significant. So even if you're not targeting young people, YouTube ads are still relevant. Regarding the prices, they range from $0.31 to $0.40 per view on YouTube ads.

5. X 

Advertising on X is another example of an advertising platform that is popular with 25.25 million users in Indonesia. X is also known as a platform that quickly keeps up with the latest topics and trends, making it very effective in building brand awareness.

In addition, advertising on X can also help you expand your audience and increase engagement to increase consumer interaction with your ads. The cost of these social media ads ranges from $0.26 to $2.00 per action.

After reading the explanation above, advertising on social media allows you to advertise more effectively and profitably.

By maximizing the potential, you can reach a wider range of consumers, increase brand awareness, allow you to conduct advanced analytics and more.

To maximize your product advertising, make sure to create attractive concepts and designs, you can entrust this matter to Visuwisu. VISUWISU is a professional partner to help you market products digitally. VISUWISU team can explore the creative production process to make your brand campaign more attractive.

Contact VISUWISU now and tell us your business needs!