Currently, visual design is one of the necessities for brands. To provide it, working with external creatives can be an effective option. You can get many benefits when using them, such as saving costs or increasing scalability.

In addition, external creatives can help your marketing activities by providing branding and visual design services. To find out the benefits of creative services in business, check out this article!

What Is External Creative?

External creative is an agency or service that provides visual design, graphics, content, or other promotional materials that are usually used for marketing goals.

Generally, a business uses external creative services to create strong branding. They also provide strategies to help you to attract awareness, increase conversions, and drive sales.

On top of that, external services can also be a solution for businesses that have limited resources. It would be more profitable than building an internal creative production team.

Benefits of Using External Creative

Hiring external creative services can provide many benefits to your business in the short and long term. Here are the benefits of creative services in business:

1. Improving Customer Satisfaction

Customer satisfaction is one of the most important things that all businesses want to achieve. If your customers are satisfied, then they will be loyal, make repeat purchases, and even recommend your product to others.

External creatives usually already have experience and a better understanding of customers. Therefore, they are used to creating engaging, relevant, quality, and consistent content to maximize customer satisfaction.

2. Saving Marketing Costs

As a business owner, you want to be as efficient as possible in every aspect of your business. Therefore, a professional external creative must have an effective marketing strategy.

They can produce marketing materials quickly and minimize errors this can save time and cost. In addition, recruiting an internal team also needs a lot of money.

Some agencies are also usually willing to negotiate fees, especially if your business has a limited budget or requires adjustments in the scope of services.

3. Strengthening Brand Identity

The next advantage is to strengthen brand identity. Creative agencies can fulfill this by creating communication and visual elements that align with the company's values and vision.

So, you can also create guidelines to ensure brand elements are consistent, aligned, and supportive of each other.

4. Better Ads Performance

Ads can grab the attention of the audience, making them interested in finding out more about the product or service being offered. On the other hand, the delivery of messages in an advertisement is important, these things have been considered by external creatives to create a marketing strategy that performs optimally.

5. Increasing Conversions and Sales

You can use external creative to increase conversions and sales. From an attractive design, an emotional connection will be formed between the brand and the audience, then they will be attracted to take actions such as signing up, subscribing, or making a purchase.

External creatives realize the importance of providing persuasive messages and compelling visual stories to produce marketing content that increases conversions and sales.

6. Improving Scalability

With an experienced team, external creatives can efficiently produce large volumes of various types of content. They have strategies to create content that can be modified for various purposes and platforms.

Some external creatives also use advanced technology to be able to create content on a large scale. including its management and analytics to help the effectiveness of its planning, creation, and distribution. They coordinate and analyze it to help plan, create, and distribute effectively.

7. Saving Time

Last but not least, you can use a creative agency to save time, as they can work faster and more efficiently with a structured workflow. If you delegate the task of creative content creation to them, your internal business team can focus more on their core tasks.

Tips for Choosing a Creative Agency in Indonesia

After recognizing the benefits of using an external creative, you need to know what to consider when choosing a creative agency in Indonesia that suits your business.

Some tips that you can do to choose a creative agency or creative production powerhouse are:

1. Choose a Creative Agency with Full-Service

Every creative agency has different services and uniqueness, some of them only focus on commercial videos, social media management, or only focus on certain marketing campaigns.

To get the best result, you can consider choosing an agency that provides full-service services. This includes all aspects of your business, from strategic planning, creative content development, campaign execution, analysis, and optimization of campaign results.

2. Check Out Their Portfolio

A portfolio is the best tool to assess the quality and capability of an agency. Usually, visual service providers will display their portfolios on their website pages.

Some aspects that you can consider include:

The type and variety of projects that have been handled.
The quality of the designs produced in terms of detail, aesthetics, and level of creativity.
Relevance of the work to the industry, audience, and business needs.
Consistency of each style of work across various projects.
List of clients he has worked with including industry type and company size.

By considering these aspects, you can evaluate the agency's portfolio and make your decision easier.

3. Research the Agency's Track Record

It's important to know that a creative agency can't only be judged by its work and portfolio, but work ethics and professionalism are also key factors to consider. You should research the agency's reputation and track record to minimize the risks that will occur.

4. Adjusting Budget

The next step is to adjust the budget your business has. You must choose a creative agency that offers complete and transparent price details to avoid expenses that swell beyond the agreed budget.

5. Ensure a Clear and Effective Workflow

You must ensure that an agency has a clear and effective workflow for every project from planning to evaluation, such as communication, progress reports, and regular feedback.

Effective workflow is an important factor in choosing creative service providers. Regarding this, VISUWISU is here as a creative production powerhouse to help your business create valuable visual and graphic design assets in a professional and personalized way. Let's bring your creative ideas with VISUWISU and contact our marketing team now!

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